Search Engine Marketing

What can we help you with?

⁠Search Engine Optimisation (SEO)

This service improves the visibility of a website on search engines like Google and Bing by optimising the content and structure of the site. It includes:

Keyword research
On-page and off-page optimisation
Creating SEO-friendly content
Technical SEO (e.g., speed and mobile optimisation)
Link building

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Google Advertising (PPC)

Managing paid advertising through Google Ads to quickly generate traffic. This includes:

Setting up campaigns (search and display network)
Optimising bids and budgets
Setting up remarketing campaigns
Continuous analysis and improvement of CTR and ROI

Targeted Advertising on Social Media

Configuring ads on Facebook, Instagram, LinkedIn, and other platforms to reach specific audiences. It includes:

Audience analysis and segmentation
Creating ad creatives and copy
Campaign testing and optimisation
Monitoring performance and refining ads

Content Management and Social Media Marketing (SMM)

Creating and promoting content on social media to increase engagement and brand awareness. This service includes:

Developing a content strategy
Creating posts and visuals
Engaging with audiences (comments and messages)
Analytics and performance reporting
⁠Email Marketing

Designing and managing email campaigns to increase sales and customer retention. It includes:

* Creating automated email sequences

* Segmenting the customer database

* A/B testing subject lines and content

* Analysing open rates and conversions

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Website Development and Optimisation

Building or improving websites with a focus on user experience (UX) and SEO. This includes:
Designing layouts and UX/UI
Creating landing pages and online stores
Optimising site speed and mobile responsiveness
Integrating with CRM and analytics tools

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Analytics and Conversion Tracking

Continuous monitoring of data to optimise marketing campaigns. This service includes:

Setting up Google Analytics and Facebook Pixel
Tracking customer journeys and conversions
Creating KPI reports (CTR, CAC, LTV, etc.)
Optimising campaigns based on data insights

Get in touch now! hello@wgcl.co.nz

Why that is important?

SEM (Search Engine Marketing) is crucial because it allows businesses to gain immediate visibility on search engine results pages (SERPs) through paid advertising. Unlike SEO, which can take time to produce organic results, SEM provides quick access to a targeted audience. By bidding on keywords relevant to their products or services, businesses can appear at the top of search results when users are actively looking for what they offer. This increases the likelihood of attracting high-quality traffic and potential customers, making SEM an effective strategy for driving immediate engagement and conversions.

Moreover, SEM allows businesses to target specific demographics, locations, and behaviors, offering precise control over who sees their ads. This targeted approach leads to more efficient use of marketing budgets, as companies can optimise their campaigns based on performance data like click-through rates (CTR) and conversion rates. SEM also provides valuable insights into consumer behavior, which can be used to refine marketing strategies and improve overall ROI. In a competitive digital landscape, SEM is vital for quickly establishing a strong online presence and staying ahead of competitors.

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